As 2013 approaches, there are a few things you want to make sure you are doing online to ensure next year’s virtual success. Devised below, are the seven most primary things.
1) Make sure your website portrays where your organization stands today- not where it used to be.
This doesn’t mean re-designing your entire website, but you want to make sure the information and content you have available on your website matches your organizations primary directives. Attention should be placed on things that have changed over the course of this year, and what will be coming in the future.
2) Have some form of social media presence and work on building a fan base.
It’s no surprise why Facebook, Twitter, Pinterest, Linkedin, and many more social sites are so popular- they all offer it’s users the ability to trade ideas and interests publicly and among friends. Ultimately, your business or organization can gain quite a bit of exposure via ‘virtual word-of-mouth’, and you want to make sure you’re setup to be there when it happens.
3) Ensure your design(s) are consistent across all platforms.
Your visitors will feel more comfortable and enjoy visiting you online when everything remains consistent. This may require some design tweaking, or re-designing, but the end result is worth it. If your marketing materials match your website, or your social media splash pages match your website, everything flows. This will be important when handling the release of new content as well.
4) Make sure your pages and content are search engine friendly.
Search engine optimization, SEO, is a crucial element to driving traffic to your website. As long as your site is structured properly and you’re providing visitors with unique content they keep coming back for, your website will show much better success rates over time than others. Many changes regarding SEO don’t pertain to the overall design, but more so the back end of the website.
5) New and relevant content will keep your site interesting and worth visiting.
Take a look at last year’s content and see what had the most impact or response from your audience. Use that information to determine what you should be writing for next year and plan ahead. If you realize that your previous years content was irrelevant or had little impact, determine what type of information needs to be written to improve and implement changes.
6) Are you organized and ready to take on new business?
One primary reason MonkeyBlast.com offers custom web applications is to ensure organizations are properly organized and ready for expansion. The shift to “cloud” based storage and the idea that you can access your client database from any computer, is shifting the way small businesses handle their customer relationship needs. With this in mind, there’s no reason not to revisit your database needs.
7) What type of innovative approach or direction are you bringing to your industry?
It goes without saying, but I’m going to say it… your business has to provide something that another doesn’t. This is especially true for what you offer online. Your website should offer unique feature(s) or information that another competitor does not offer. If you’re in a more saturated market, you can ensure your website stands out with the use of reliable new content, search engine optimization, and an organized design.
As always, MonkeyBlast.com is always here to help answer any and all questions. Please feel free to contact us regarding your desire to improve your online presence. We offer more than just a design process; we offer complete service from original logo concepts to complete online representation. We love helping local businesses succeed online!